Explainer: why all campaigning stops on New Zealand election day

With media outlets unable to publish anything that may influence voters, politicians get creative about how to get their face on TV

On election day in New Zealand there will be no billboards, no walkabouts or last-minute exit polls. That’s because the election act rules that all political parties must cease campaigning on polling day on Saturday and are not allowed to promote themselves or influence voters in any way. The act means political parties must pull down billboards and stop radio and TV advertising. Politicians driving in branded cars is also banned, as is wearing any item of clothing promoting their party.

The law extends to traditional media and social media platforms, which are unable to publish or broadcast anything that may influence voters decisions. This includes the latest poll numbers, profiles of the leaders or analysis from pundits.

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